Promoting Our State’s Extension Issue

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Our State, a renowned award-winning monthly magazine in North Carolina, recently featured a number of Extension’s people and programs across the state in a series of stories appearing in its May 2023 issue. These features are 100% “earned coverage,” meaning they were created and published based on their news merit and not related to a financial transaction (i.e. these are not paid placements).

View the main news announcement.

This is an exciting accomplishment for Extension as a whole, and a tremendous opportunity to promote our work and impact! Extension employees statewide are welcome to share these stories with local stakeholders, as well as family, friends, neighbors and others. In fact, we strongly encourage it!

Copies for Local Centers and Departments
Extension has acquired a limited supply of print copies of Our State‘s May 2023 issue. Every Extension local center and campus department with Extension personnel will receive copies shortly. These copies will include a custom wrap around them, with a brief message about the Extension features and a URL / QR to more info online. Keep an eye out for those soon.

Key Stakeholders Page
In an effort both to express our gratitude to numerous key stakeholders, particularly local and state officials that continue to support our programs, and to highlight Extension’s local impacts statewide, we’ve created a separate Our State page to share with those folks.

The page includes all of the Our State stories, along with Extension impact resources and a video message from Dr. Rich Bonanno. Consider working with your advisory boards and volunteers to guide local officials to this page.

General Outreach
Otherwise, you may use the links below, including PDFs, in your outreach. But first…

*Note Our State‘s reprint / reuse policy:

Our State stories are copyrighted content, and they must be used in their original format, whether printed as a hard-copy or placed on a website.

In short, do not modify the stories and/or cut out portions of content for public dissemination (we should share the features in their entirety via links to the original story on their website and/or using the magazines or PDFs provided).

All reuse of Our State content, including posting on social media, must properly credit Our State magazine (and the the writer and photographer, if possible), and should include a link to ourstate.com or the story.

Now for the fun part — you can find below a list of the Extension features, including links to stories, approved PDFs for sharing online and/or printing, and the writer and photographer details.

Extension Features in Our State Magazine

(View Full May 2023 Issue)

  • From Soup to Knots (View PDF)
    Local Extension experts preserve cherished recipes and introduce kids to the thrill of summer camp — and that’s just a taste of what they provide to their communities.
    Writer: Todd Dulaney | Photographer: Tim Robison
  • A Pole Bean Revival in Ashe County (View PDF)
    An Extension agent and several optimistic farmers are helping bring back a crop that was thought to be extinct.
    Writer: Bryan Mims | Photographer: Revival Creatives
  • North Carolina’s Agent ‘Cue (View PDF)
    There is no shortage of barbecue experts in our state, but only one hosts the NC State BBQ Camp.
    Writer: Jeremy Markovich | Photographer: Remy Thurston
  • Raleigh’s Temple of Blooms (View PDF)
    The director of NC State’s JC Raulston Arboretum is North Carolina’s Indiana Jones of plants. He travels to some of the world’s most remote locations, braving treacherous landscapes and dangerous beasts in search of rare species to bring back to his shrine of flora.
    Writer: Rebecca Woltz | Photographer: Charles Harris
  • North Carolina’s New Breed of Beer (View PDF)
    Thanks to researchers with NC State Extension, North Carolinians can now enjoy beer made with local hops, ushering in a new era for the farm-to-glass movement.
    Writer: Aaron Reuben | Photographer: Tim Robison
  • Farmer 911: Tropical Storm Fred (View PDF)
    In August 2021, Tropical Storm Fred devastated a farming community in Haywood County. Extension responded with resources tailored to its residents’ needs.
    Writer: Kevin Maurer | Photographer: Derek Diluzio
  • The Recipe Keeper of Eastern North Carolina (View PDF)
    In Lenoir County, one Extension expert has made it her life’s work to rescue the region’s rich food traditions from obscurity — including some of her own family’s recipes.
    Writer: Kim Grizzard | Photographer: Chris Rogers
  • Where the Wild Campers Are (View PDF)
    At a 4-H camp in Rockingham County, children from all walks of life learn how to live together on the land, build teamwork skills, take on leadership roles and forge lifelong friendships.
    Writer: Jeri Rowe | Photographers: Jerry Wolford & Scott Muthersbaugh
  • Bloom Where You’re Planted in Durham (View PDF)
    Bright perennials beautify a busy urban gathering place. Leafy vegetables provide sustenance for underserved communities. In Durham County, NC State Extension Master Gardener volunteers are taking their expertise to the streets.
    Writer: Jameela F. Dallis | Photographers: Mary Knierim & Eric Waters
  • Beyond the Boundaries (View PDF)
    In the mountains of western North Carolina, Cherokee foodways have endured for centuries, an integral part of the tribe’s identity. Extension works to ensure that those traditions are not lost.
    Writer: Annette Saunooke Clapsaddle | Photographers: Luke Sutton & Scott McKie Brings Plenty
  • The Bug Man of Raleigh (View PDF)
    Don’t know whether a creepy-crawly is a friend or foe? Or what’s ailing your azaleas? Extension’s Matt Bertone and his team probably have the answers.
    Writer: Eleanor Spicer Rice | Photographer: Joshua Steadman

State Channels
The CALS and NC State Extension channels, including social media, websites, newsletters and more, will be promoting the stories over the coming weeks and months, as some stories may be timely at various points. The “Farmer 911” feature, for example, could be a great piece to share as hurricane season kicks off in June.

In addition to your own local efforts, we encourage you to share and interact with these state posts and help us spread these meaningful stories far and wide. See below for a summary of Extension and CALS channels:

Our State Online
See below for a list of Our State channels, where they also will be posting the stories. Feel free to share, like and help promote their platforms as well!

Other Resources
Finally, be mindful of your goals and audiences when sharing the stories — not everyone has to receive everything. Find more tools and templates throughout our new Extension Marketing and Communications site.

If you need more guidance or have questions, you can contact our team.

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A special thank you to everyone who helped make these stories possible, including the stellar editorial team led by Todd Dulaney at Our State, and, most of all, our Extension experts on campus and across the state who welcomed the opportunity to tell their amazing stories on all of our behalf. We appreciate all that you do — job well done!

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